Email Marketing

Brief Overview

Building a list of emails is a great way for companies to stay in touch with their audience. Once collected, an email list can be marketed to over and over again. The best part is that you have full control over what you want to promote. By using email marketing properly, you can develop a passionate following that is excited to receive updates from your company. Like any marketing tactic, it is important to use email marketing properly. Bombarding your customer base with non-stop promotional emails is ineffective. You need to understand your audience, and create a marketing plan to suit both their needs and yours.

List Building

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If you’re company is not building a list already, it is time that you begin to utilize this tactic. Building a list allows you to collect the emails of customers who can be marketed to again and again. You can use your email list to send out company updates, promotional offers, and much more. It is important to build a list of people who are actually interested in your company. These will be the people that look forward to receiving emails from your company. There are many different methods for list building, and certain ones are better for certain companies. The Upper Division Marketing team has been building lists for years, and can offer you the services you need to start building a list the right way.

List Management

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Properly managing your list is a great way to optimize your campaigns and target the right people at the right times. Not all people on your list will react the same to your emails, so it is important that you segment your list into easily defined groups. You will be marketing differently to first time buyers, occasional buyers, and loyal customers. By analyzing certain metrics, and segmenting your list accordingly, you can increase the effectiveness of your email marketing campaigns. Contrarily, segmenting your list improperly can be a waste of time. Leave your list management to the professionals at Upper Division Marketing to ensure proper segmenting and effective list management.

Campaign Management

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Once you have built your list, or if you already have one, it is time to create compelling campaigns that engage your audience. A huge factor in creating successful campaigns is understanding your audience. As mentioned above, segmenting your list can also increase effectiveness because it allows you to understand different groups of people within your audience. Creating an email campaign is not as simple as it may seem. Even if you have a large list, you can’t just bombard your customers with promotional emails. People do not sign up for mailing lists to be marketed to. They sign up to receive something that benefits them. Creating a strategy that achieves your marketing goals and delivers utility to users allows for a mutually gratifying exchange between companies and their audiences. Upper Division Marketing has a team of email specialists that are ready to create an email marketing campaign for you. We can walk you through powerful strategies such as autoresponder funnels, A/B split testing, and much more. By hiring our team, you can get full list and campaign management that can not only increase your sales, but also increase customer loyalty.

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