PPC Management

Overview

Pay-per-click advertising is one of the fastest and most scalable forms of driving traffic to your web properties. The key is making sure you are sending the right traffic that leads to more conversions for your company, while helping you maintain a positive ROI. Our team does extensive research on your company, competitors, and industry to formulate an effective plan of action that helps you get the most out of your marketing budget.

In-Depth Research

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Extensive research is the foundation of any effective pay-per-click marketing plan. We gather as much information as we can before comprising the actual marketing plan for your company. First, we learn about your companies goals. This includes learning about what kinds of visitors your company is trying to attract, where you are going to send them, and what your conversion goals are. Next, we focus on what your competitors are doing. Our top-of-the-line data tools give us insight on your competitors PPC campaigns and allow us to determine the most effective strategies for reaching your target audience. Of course, we don’t stop there. We analyze trends in your industry to pinpoint unique opportunities that will allow you to blow the competition out of the water. Knowledge is power, and our thorough research is the powerful driver behind our efficient pay-per-click advertising campaigns that allow you to make the most of every dollar you spend.

Campaign Creation

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After we’ve gathered enough data through our research, we start to develop a pay-per-click advertising campaign that is designed specifically for your business. We corner all markets to get your business exposure through banner advertising, search engine advertising, and social media advertising. Your company can enjoy traffic from Google, Bing, Facebook, authority sites in your industry, and many other great websites. Our team works diligently to create all of the necessary marketing materials and content that will make your campaign successful. We take care of everything from start to finish so you can focus on running your business. The end result is live campaigns that drive high quality traffic to your web properties. Just sit back, relax, and watch your business grow.

Campaign Management

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Like any aspect of your business, it is important to monitor the progress and effectiveness of your newly launched PPC campaigns. Our team of specialists keep an eye on your pay-per-click campaigns and optimizes them for maximum efficiency. At Upper Division Marketing, our main focus is to make sure you get the best quality traffic at the best price. We constantly work on improving your current campaigns while also looking for new opportunities you can take advantage of. Monitoring your campaigns is a crucial part of the process because it helps you understand where the best marketing dollars are being spent.

Remarketing

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Want to make the most out of every visitor to your site? Of course you do! Remarketing allows you to capture more leads by continuing to market to people who have visited your site before. This can be an one of the most powerful tools for increasing conversion rates. It allows you to increase your business’s exposure and keep your company fresh in your customer’s minds., giving you a strong edge over your competitors. At Upper Division Marketing, we create intelligent remarketing plans that help you capture leads that would have otherwise been lost. A remarketing plan is the perfect supplement to a well-comprised pay-per-click campaign.

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