Reputation Management

Brief Overview

Reputation management is exactly what it sounds like: managing your brand’s reputation. Do you know what people are saying about your brand online and offline? You should! This is a very important part of marketing because your reputation is the public’s perception of your business. As a business owner, it should be your goal to align the public’s perception of your business with your company’s vision. If people do not understand your company’s vision, something is wrong. Reputation management also helps boost the general sentiment around your company by managing the web content that is related to your company.

Public Perception

public perception

Understanding how your audience sees your company is incredibly important. Customers are the backbone of your business so their opinion holds a lot of weight. Of course, you want people to have positive feelings about your company, but public perception is much more than that. What specifically do you want people saying about your company? Do you want them commenting on the quality of your products, the value of your service, your superior customer service, etc? At Upper Division Marketing we do an audit of your company’s online reputation to help you discover your strengths and weaknesses. We want to make sure your company’s vision is aligned with the public perception. Our comprehensive audits will bring important information to your attention such as negative reviews and public misconceptions.

Reviews and Testimonials


Nowadays, the internet is so easy to navigate that people search for reviews for all types of products and services. If people see negative reviews or no reviews at all, they may not be inclined to work with your company. Recent studies show that consumers prefer peer ratings and reviews 6:1 over expert advice. This shows the true power that reviews hold. At Upper Division Marketing, we will work with your company to develop a strategy for achieving more natural, positive reviews and testimonials that will help increase your customer base.

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