Search Engine Optimization


Customers are the lifeblood of any thriving business. Search engine optimization allows your company to acquire new customers consistently. By ranking your site on search engines, you can enjoy a steady flow of traffic that can eventually sustain itself. Leave SEO to the pros! We take care of everything, including keyword research, competitive analyses, site optimization, link building & more.

Keyword Research


Keyword research is one of the most important factors of Search Engine Optimization. Essentially, keyword research is the foundation for all future SEO work. Surprisingly, this is also one of the most overlooked factors in SEO. It is important to note that not all keywords are created equally. Keywords vary in competition, meaning that some are easier to rank for while others take a longer time. Choosing the right keywords is essential to the success of an SEO campaign. At Upper Division Marketing, we have been doing extensive keyword research for a very long time. Our experts can analyze keywords, determine the competition, and develop a campaign accordingly. This ensures that you are creating an effective SEO plan that will deliver results.

Competitive Analysis


In any industry, it is crucial that you understand who your competition is and what strategies they are using: SEO is no different. Performing a competitive analysis allows SEO professionals to understand the competition for your industry. At Upper Division Marketing, we do a thorough analysis of your competitors to see how difficult it will be to rank your site. This allows us to develop strategies that will help you meet your goals within your preferred timeline. Our competitive analysis also helps us develop SEO strategies specifically designed for your campaign by analyzing what is already working in your industry.

On-Site Optimization


Optimizing your website for SEO is similar to preparing a product for marketing. Just as a product would have to be “marketable”, a website needs to be ready for off-site optimization. To prepare a website for future off-site search engine optimization efforts, you must first make sure the on-site optimization is taken care of. Taking care of on-site optimization makes it easier for search engines to find your site and identify your content. There are a lot of technicalities involved with on-site optimization, but they can make a huge difference in the long run. Upper Division Marketing specialists are fully equipped to optimize your site for search engines. Get ready to enjoy your organic traffic!

Link Building


Building links helps your site rank faster so you can begin to profit off of the incoming organic traffic. The best way to understand why link building works is to think of it as a voting system. A backlink is a link to your site, and search engines count each link as a vote for the popularity of your site. Of course, not all links are created equally, and diversification is crucial. After recent Google Updates like Hummingbird and Penguin, it is more important than ever to make sure you are building links properly. Link building is a delicate process, and building the wrong links can actually be bad for your site. At Upper Division Marketing, we know the proper ways to build high quality links that will boost your site in the search engines. We have had over 500 happy SEO customers, so we must be doing something right!

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