After creating a strategy, it is time to choose social networks that will support you strategy. While some companies will create accounts on every social media site possible, this can be extremely inefficient and, ultimately, a waste of time. It is crucial that you choose only the social media sites that will support your strategy. There are plenty of networks to pick from, and every different business will choose a different set of sites. The good news is that Upper Division Marketing professionals are ready to market on almost any social media site. We can make recommendations that we believe will be beneficial to your business. Some popular social media sites that we use regularly include Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+.