Social Media Marketing

Overview

Social media marketing is one of the most powerful digital marketing tools around. It is a great way to keep in touch with your current audience, as well as a great way to crowdsource your promotion. Social media pages are advantageous because they are owned media outlets that allow you to build an audience that you can interact with consistently. Using social media sites is a great way to increase brand awareness as well as a great way to engage a passionate audience. Essentially, social media is one of the best ways to talk directly to your audience. Due to the conversational nature of these sites, it is very important that you understand your audience. In order to engage your audience in a conversation, you must fully understand their needs and desires. There are quite a few popular social networks out there today, and certain sites are more beneficial for certain businesses. Setting up proper social media campaigns on the right sites can be extremely effective when done properly.

Strategy

Strategy

The first step to creating a successful social media marketing campaign is devising a strategy that aligns with your company’s interests. The strategy is so important because it will dictate your future plans for marketing. It is important that your social media strategy supports your business goals and engages your customer’s interest. Creating the proper strategy requires a lot of information about your business and your audience. You need to know what you are trying to achieve, and what your customer’s are looking to receive. Different companies will have different goals. Some companies may be trying to grow their following and increase awareness, while other companies may be trying to better connect with their existing audience. At Upper Division Marketing, our social media managers can help you develop a strategy that suits the needs of both you and your customers.

Choosing the Right Social Media Sites

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After creating a strategy, it is time to choose social networks that will support you strategy. While some companies will create accounts on every social media site possible, this can be extremely inefficient and, ultimately, a waste of time. It is crucial that you choose only the social media sites that will support your strategy. There are plenty of networks to pick from, and every different business will choose a different set of sites. The good news is that Upper Division Marketing professionals are ready to market on almost any social media site. We can make recommendations that we believe will be beneficial to your business. Some popular social media sites that we use regularly include Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+.

Building a Following and Managing Your Pages

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Building a following is one of the most important parts about social media marketing. Without a social following, social media pages serve very little purpose. There are plenty of ways to build a following by using paid, owned, and earned media to support your goals. It is important that you build the right following, as to increase the engagement on your page. Building your following is an ongoing process that allows for scalable growth. As you gain followers, it is essential that you interact with your audience properly. Different kinds of post will receive different reactions. Somethings as simple as word choice, time of day, and media types can have profound effects on the effectiveness of your promotional efforts. Upper Division Marketing has a team of social media managers that are ready to build, manage, and engage your social following. We have extensive experience with social media that can be used to give you a competitive edge in your industry while allowing you to more intimately connect with your audience.

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